Privacy policy

 

Privacy Policy

We take the protection of your personal data very seriously. This Privacy Policy explains what personal data we collect when you use our website, how we use it, and what rights you have under the General Data Protection Regulation (GDPR).

1. Data Controller

Ella & Esti Vienna (Sole Proprietorship)
Owner: Ezra Williams
Rudolf-Zeller-Gasse 48
1230 Vienna, Austria
E-mail: hello@ellaandesti.com

2. Collection and Use of Personal Data

We only collect and process your personal data when it is necessary for:

  • Operating our website and online store

  • Processing and fulfilling orders

  • Responding to inquiries and providing customer support

  • Complying with legal obligations

The data we may collect includes:

  • Name and contact details (e-mail, address, phone number)

  • Order and payment information

  • Technical data (IP address, browser type, device information)

3. Legal Basis for Processing

We process your data on the following legal grounds:

  • Performance of a contract (Art. 6(1)(b) GDPR)

  • Legal obligations (Art. 6(1)(c) GDPR)

  • Legitimate interests, such as improving our services and preventing fraud (Art. 6(1)(f) GDPR)

  • Consent, where required (Art. 6(1)(a) GDPR)

4. Data Sharing and Third Parties

We share your personal data only with trusted third parties when necessary, for example:

  • Payment service providers

  • Shipping and logistics partners

  • IT and hosting providers

All partners are contractually obligated to comply with GDPR.

5. Data Retention

We store personal data only as long as necessary to fulfill the purposes stated above or as required by law (e.g., tax and accounting regulations).

6. Your Rights

You have the following rights under GDPR:

  • Right of access to your personal data

  • Right to rectification of incorrect or incomplete data

  • Right to erasure (“right to be forgotten”)

  • Right to restriction of processing

  • Right to data portability

  • Right to object to processing based on legitimate interests

  • Right to withdraw consent at any time

To exercise these rights, please contact us at: hello@ellaandesti.com.

7. Cookies and Tracking

Our website may use cookies and similar technologies to improve functionality, analyze usage, and personalize content. You can adjust your browser settings to refuse cookies, but some features of the website may not function properly.

8. Online Dispute Resolution

The European Commission provides a platform for online dispute resolution (ODR):
https://ec.europa.eu/consumers/odr/

9. Updates to this Privacy Policy

We may update this Privacy Policy from time to time to comply with legal requirements or to reflect changes in our services. The latest version will always be published on this website.